Yamamoto Senko 4", Red Shad

When Gary Yamamoto designed the Senko in the early 90s, he had no idea he was changing the future of fishing. Theres a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level pro. Whether you fish it weightless, wacky-style, Texas-rigged, on a Carolina rig, or on a shakey head or flipping jig, this simple slab of plastic will revolutionize your game and increase your catches.