THE RUB All purpose seasoning for Keto and BBQ. 2 percent Salt No MSG Non-GMO ItsOKtoRUBIt

THE RUB by J Christopher Co. was thought up in 2006. After years of experimenting and frustration with many commercial spice rubs and blends, looking for the perfect Baby Back Rib rub, (and many failed BBQ dinners), our founder JC Flugger wanted more. No other blend met his expectations, so he made his own, "THE RUB". That is why "Nothing Else Matters"! Working with traditional BBQ flavors from Tennessee, JC fused fresh tastes of California, and finished with old world spices from Israel - THE Rub was born. This blend has it all - Sweet, zesty, tangy, savory, and slightly spicy. A perfect balance of flavors to work on just about any type of food, not just meats. Omelets, Veggies, Salad topper, it's all good! Kosher, non GMO, No MSG, Gluten Free, Ultra Low Sodium, USA Made & Produced. We welcome you to try this amazingly well balanced blend of spices, herbs, and flavors - and not just for BBQ.