Nelson j Beverly Hills The Purple Shampoo Treatment for Blondes

It is formulated with deep dark violet pigments that neutralize purple tone for blonds and blue tone for brunettes. It is a gentle cleanser to be used in between salon visits and your hair care routine. It keeps your blonde hair bright, increase shine, reduce brassiness, and reduce dryness. Direction of Use: Apply to clean wet hair. Rinse and condition. For maximum toning results: Leave on for 3 to 5 minutes.