MyColorIn Color Depositing Shampoo (Vibrant Red) - Sulfate & Paraben Free Hair Dye | Made in USA (8 Colors)

my color in is sulfate, sodium chloride, peroxide, and paraben free. It creates, maintains, and brightens existing color services. It has been developed with technology to provide the most intense deposit of direct dye in a shampoo ever! Vibrant color and amazing condition is achieved by using complex direct dyes delivered by cationic conditioners allowing the shampoo to live in the 5.3-5.8 pH range. my color in eliminates direct dye customers' two main challenges - Fading and Commitment.