Love Ur Curls LUS Brands Shampoo for Curly, Wavy, Kinky-Coily Hair, 8.5 oz - Sulfate-Free Gentle, Moisturizing Shampoo - Hair Care Products for Soft, Smooth Curl Definition

Our mission is as simple as the products we create: To encourage you to genuinely love and accept yourself — for all that you are and all that you are not — so your unique beauty can shine through. “What so many people with curly hair have in common is that the majority of us have, at one point or another, spent time rejecting and trying to change something that naturally grows out of our head. We’re united in that struggle. LUS (Love Ur Self) is about empowering people and encouraging them to genuinely love and accept themselves.” Sahar Saidi, Founder