Keurig Cafe Bustelo Coffee 100% Colombian K-Cups Cuban Colombiano

Cafe Bustelo is a brand which, until recently, was a brand mainly known only to the latin community as it's been a staple in bodegas for about the past 80 years or so. The brand had hit a slump until it underwent a rebranding a few years ago which aimed new products such as canned iced coffee (Bustelo Cool) as well as the brand itself towards a younger generation. Today the brand is popular amongst hipsters & those who simply enjoy a good, strong coffee. It's also been gaining popularity in Hollywood with the brand appearing at various events from Coachella to the Oscars. The brand got its start when its founder, Gregorio Bustelo moved from Spain to Cuba in the 1920s & got hooked on the coffee style popular in the region. He decided to take up the practice of coffee roasting and later moved to Puerto Rico. Once US Congress passed the Jones-Shafroth Act which granted people of Puerto Rico US citizenship, Gregorio moved his family to the East Harlem region of New York City and used the last of his savings to buy a coffee roaster after falling on hard times trying to find work. As luck would have it, his home was located near a theatre and he would start roasting coffee around the time patrons would be let out each night after the end of each show. The smell lured people to his home and he started selling coffee each night. By 1931, the first Bustelo Coffee Roasters shop opened up on 5th Avenue between 113th & 114th streets as the business took off. Today, the brand is owned by Rowland Coffee Roasters Inc. based out of Miami, Florida. The rest, as they say, is history. Packaging may vary.