Buyenlarge 0-587-00307-3-G1827 Lu Lu Biscuits Giclee Fine Art Print 18" x 27"

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The food manufacturer, Lefevre Utile, in 1897 hired Firmin Bousset to create a poster advertising their biscuits / cookies. "The Little Schoolboy" (French: Petit Ecolier) advertising Lu Lu Biscuits, a line of buttered cookies, was so effective and popular that it helped market these cookies for over 30 years. Etienne Maurice Firmin Bouisset (September 2, 1859 - 19 March 1925) was a French painter, poster artist and printmaker. He was born to a working-class family in the town of Moissac in the Tarn-et-Garonne departement in southwestern France.