BE CHIC Signature Shampoo - Certified Vegan, Extends Color-Treated Hair, Sulfate & Paraben Free

It’s time to bid adieu to all those other shampoos. Whether you need hydration, body, or radiant color, you’re looking at your all-encompassing solution to hair perfection. BE CHIC Shampoo transforms your daily routine into a meaningful ritual. Our elevated recipe of natural aminos purifies every strand, while nurturing safflower increases your hair’s ability to retain moisture and protects from free radicals. An infusion of silky marshmallow creates our finishing touch: as a ceramide precursor, marshmallow extract hydrates your scalp and keeps your hair silky from roots to ends. Our ingredients are nature-born and bred to overcome fatigue and groom you for greatness. They’re perfect for everyday use and essential for that healthy hair glow—so you can BE YOU, BE CHIC.