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BCBGeneration is a full lifestyle brand for the visionary, the fashionable free spirit, and the girl with her finger on the pulse of style. We seek to do more than just keep up with the trends - we want to empower the girls that create them. Headquartered in los Angeles, an open market of global tastes and ideas for trend-curator and untamed hearts, we're all about inspiring effortless, spontaneous, daring style choices. Designed with the modern girl in mind, Each new line seeks to be as bold, sophisticated, and fresh as the generation that wears it - yours.