Aveda Blonde Revival Purple Toning Shampoo 1.4 fl oz Travel Size

Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use: Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet** Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair